Get More Than You Bargained For
Client: Mattel
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Brief: Create an AV to in-store campaign for B&M that hereos multiple Mattel brands during the Christmas period. Problem being the store is known more for homewares than toys.
Insight: 50% of B&M purchases are impulse buys. And that’s become
a bit of a trend on social - with customers often bragging about going in for one thing and ending up buying a bunch of other items.
I brought this behaviour to life by finding fun and surprising ways to connect everyday household items to Mattel toys. For example:
