Super Natural Wool
The Woolmark Company
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I was the leading creative of a global partnership campaign involving The Woolmark Company, Aardman Animations and StudioCanal. We created ‘Super Natural’. A campaign to educate kids and parents on the environmental benefits of Merino wool and celebrate the theatrical release of Shaun the Sheep: Farmageddon. ‘Super Natural’ encapsulates the movie’s sci-fi storyline while the play on words emphasises the super special properties of wool – it’s natural, renewable and bio-degradable.

A highlight was working alongside Aardman Animations to script and storyboard a bespoke 60’ short to launch the concept.