Project: Grey's Anatomy Calmbulance
Client: Disney+
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Brief: Create an attention grabbing activation that promotes season 20 of Grey’s Anatomy.
Insight: According to reports stress in those aged 16-34 is on the rise. The pressure of work, relationships and the cost of living is taking its toll. But Grey’s Anatomy has such scandalous storylines and chaotic characters it makes real life seem simply serene…
With this in mind we created the Calmbulance. A branded revamped American ambulance offering super-fans some well-deserved me-time. Inside the ultra cosy, relaxing space patients were pampered while watching exclusive clips from their fave show.
