Project: Wrapped 2022
Client: Spotify
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Brief: Create a global social-first campaign to support 2022 Wrapped and promote Spotify’s partnership with Barcelona FC.
Solution: We tapped into Wrapped’s most talked about moments, cultural events and trending topics, to create fun and quirky content. From TV characters’ Top 5’s to footballer’s Guess my Wrapped. Our huge suite of lively assets has been a big hit with over 20 million views.
As well as being playful with playlists, we got reactive with Wrapped. Creating a newsroom for real-time interactions, conversations, and personalisation. Basically, we got sociable on social.
The Wrapped Newsroom:
As well as being playful with playlists, we got reactive with Wrapped and activated *The Wrapped Newsroom*. Where we kept an eye out for some of the best, worst and weirdest comments about Spotify Wrapped, and responded to them. For a campaign packed with real-time interactions, conversations, and personalisation.
Basically, we got sociable on social.
